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First of all, they don't. There are a lot of cheaters in Russia, but not every Russian webmasters is a cheater.
I would say the main reason is that Russia is the poorest nation to have easy access to the internet. Poor people will do anything to get money for food and shelter, that is a natural human instinct.
Also, there is a lot of resentment of the west in that country, a lot of people think that they were basically raped in part by US based multinationals after the colapse of the Soviet Union. So they don't have a problem with, as they probably see it, taking some of that money back.
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