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Originally Posted by pocketkangaroo
I think you're going to see more and more dating sites jump the shark as they get desperate for customers. Sites like Myspace have taken huge chunks of people from them.
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I think they will just adapt. They already have the traffic in place and a model that has a proven success rate.
The odd thing about true is that they go against the grain. Match.com (and the likes) attempt to make the girls in the ads appear to be girls from the site.
But true.com seems not to care. They seem to know that the end user will realize that the girls aren't on the site; almost like they just want the click-through.