Originally Posted by Brujah

Hype Campaign

On July 21, 2006, Microsoft launched a viral marketing campaign for Zune. The teaser site ComingZune.com features a short animation of a man, a rabbit, and a very small person with Regina Spektor's song "Us" in the background, followed by the unveiling of the official Zune logo and a form to sign up for updates.


http://en.wikipedia.org/wiki/Zune