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Originally Posted by CamsLord
please enlighten us
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Hype Campaign
On July 21, 2006, Microsoft launched a viral marketing campaign for Zune. The teaser site ComingZune.com features a short animation of a man, a rabbit, and a very small person with Regina Spektor's song "Us" in the background, followed by the unveiling of the official Zune logo and a form to sign up for updates.
http://en.wikipedia.org/wiki/Zune