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Good post Jay ... from my experience when working with EGC ... the affiliate program makes very little because of the large overhead.
Take EGC for example, it's revshare. So 60% gone right off the bat. Now, we ate processing fees, now we are looking at 71% gone. Then they have to pay NATS, Phatservers, It'sYourPorn, PluginFeeds, contract workers and it still needs to pay the boss.
Now take a content plugin ... that's where your money is. You've had to create the exclusive content for paysites, now get a backend made and it's pure profit. You only pay for bandwidth and with the retention content customers have, it's like gold. I have personally never dealt with the traffic game like yourself other than working with the exits and such. But just from exits and stuff ... make some decent money. I guess it boils down to instant gratification as well. If I can make $35/join rather than waiting for my joins to come in, payout and then wait for the three week delay from processors to receive my money ... then sometimes it's just worth it.
The other thing is that anyone thinks they can open an affiliate program... not much maintenance or whatever they think. It's not that easy and if you are an SEO guy or pure traffic guy, then you don't always excel at affiliate programs. I've seen it happen too many times. I can tell you they aren't easy to run, they require way too much time and effort, and they don't always make you the bling that people think.
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Vacares rules.
"Usually only fat guys have the kind of knowledge and ability that Kristin has."
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