Very good reading Jay and a lot of truth it it as well.
I always recommend affiliates to do due diligence on the programs that they join to ensure that their hard earned traffic will go to a source (affiliate program) that
1. Has financial backing / Great tours (PPS)
2. Great tours AND retaining backends / members areas (Rev share)
3. Good affiliate managers that can help you as an affiliate using the program in the right way / optimize
4. A good mix of exclusive content as well as additional filler content that fits the niches sold to end users (retention and signup ratio)
5. Ability to allow a sale to go through to ANY surfer that WANT to sign up and not leave them on the table just because optimization of diverse payment methods has been set up.
5. Allow at a minimum cascading billing.
6. Trusted billers, be it CC processers, ACH, or alternative methods.
I have more but these are just on top of my head.
Personally I always do due diligence of all the billers I work with to ensure that my clients wont be hurt in the event of a biller breakdown. This is KEY! And by qualifying my CLIENTS as well I try to ensure that they will stick around for a long time also after they come to market using my products with my labels on them.
So, if everyone of us could follow these examples I truly believe that the entire business will be better off in the long run.
