|
SE Traffic is not a solid asset when evaluating a site. You can have tens of thousands of targeted uniques daily which can dry up within 3 months or less due to factors outside your control.
It's great when the going is good, but to invest significantly on a snapshot of one's PR/traffic is not a good idea. In fact, it's the higher ranking sites which are most likely to be subject to jacking/cloaking and (licensed) term theft.
|