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Originally Posted by Paul Markham
I think the problem a lot of people have is they see there way as the only way.
Some say "Exclusive is the way to go" and I make a lot of money going Non Exclusive.
I was right and wrong about the price of content, until you put me right.
Sometimes there is more money in in selling a $5 set 100 times than selling a $50 set 9 times. Seems many tell you exclusive is the key and then want it for peanuts.
So back to the purpose of your thread, you spamming your new content. Do they have any teens stuff we can use on the paysite?
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I think there's a balance that works best for different business models.
If you have a great niche that you "own" with hard to come by content then exclusive is best as a website operator but you still need high-quality non-exclusive content to maintain the surfer's interest and beef up you offerings.
Most sites fall into a general category whereby non-exclusive content is really the only way to go. You build great tours that are eyecatching and just always update. Keeping it fresh is the key!
Sure there are a ton of surfers that jump from site to site and may see some of the content elsewhere but there are a million sites out there and millions of surfers so, AS ALWAYS it remains a numbers game!
From a content provider's point a view - selling non-exclusive makes the most sense but sprinkling in some semi-exclusive deals adds value to content and relationships as well ... and the fact that I have a nice mix of clientele allows me to offer semi-exclusive to cater to their needs and gives them a certain edge in the marketplace to say ONLY X many companies can feature this content so it's unlikely that the majority of surfers will have seen it before.
