Quote:
|
Originally Posted by Just Jace
what if the price cut was something small, say $3-4 off, just enough to make a surfer happy, but not enough to really piss off any affiliates
|
Anything which provides even the smallest permanent front-end advantage to a single affiliate or only a small group, must be counterproductive for both the sponsors and all his other affiliates. How can it be otherwise? It is asking 1,000 people to sell an identical product, but 999 must sell at a higher price. Unless your product is significantly better than comparable ones which offer a level playing field, only terminally stupid affiliates are going to choose yours.
If you have price flexibility, its most productive use is to increase your overall sales. If you make a gift of such flexibility, giving it as permanent discounts solely to customers of particular outlets, the main beneficiaries will be the owners of those outlets.