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Originally Posted by Soul_Rebel
what's the purpose of cloaking a landing page here? Isn't it possible to deliver the same data to googlebot without having to alter the look of your initial page?
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google recently implemented some changes to the adwords program, which is their pay-per-click system (sorry, don't mean to act like you're ignorant.. i'll just explain this in lay terms so everyone can get it. don't want there to be any misunderstandings about what this does/doesn't do)
basically, when you make a new ad.. a landing page bot comes out and checks the "quality" of your landing page.
well, they evaluate it by the relevancy to your ad text, keywords, and regular SEO strengths.
which is very lame.. what if your landing page is just a big image splash? sucks for you, is basically google's response.