How are you guys handling them?
Big FPA from a great sponsor, link dumps, redirects?
http://alistapart.com/articles/perfect404/
Found this great resource on setting up a few server side tests and reports inside of a 404 to narrow down where the hits are coming from, and attempt to make them Q traffic again.... thinking about using a few methods from here, tagged along with some rotating HPA's.
What do you guys suggest?