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Rick, isn't it a way of buying a better score? I know you and people who support your point of view are gonna say that "price helps determine the score". Sure, that has some truth to it, but isn't it a review site's job to review the site as is? Would Consumer Reports ever allow Maytag to earn a better score with one of their refrigerators somehow or would they report on the refrigerator as is to their readers?
To remain perfectly ethical & honest, you should not let any single thing, such as reducing prices for your surfers, affect a site's score. And if you're going to continue to let sites buy a better score by offering your surfers discounts, you should notify your surfers of that because the score is no longer 100% genuine.
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