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The discounts are simply business, we're trying to maximize revenues and offer added value to our surfers. It runs on a fine line, I'll admit that. We've worked hard to establish good relationships with the affiliate programs and this is one way we can do more business together (payouts are always restructured).
Many programs have high prices on their sites to take advantage of the "impulse" traffic (TGP, free sites, etc) where price doesn't make much of a difference. From the other end, there are now sites like ours where surfers are comparing many different features, especially price. There's an opportunity there for them to improve their review and gain more exposure resulting in more signups.
I understand programs that don't want to mix big difference prices for the same site. They may want to try a very "small" discount (like Twistys and Abby), which still has a positive affect. Another route might be to build a completely fresh site with a lower price point that would take advantage of our traffic and reviews. For example, Videobox.com (our #1) site has a XMovie which is the same members area with a higher price point ($30/mo instead of $10/mo).
This industry evolves quickly and programs have to adapt to change. Review sites are becoming somewhat of a revolution in this industry that programs should pay close attention to. This train is hauling a lot of gravy!!
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