Quote:
|
Originally Posted by jayeff
This isn't a poke at TBP: from their point of view, if short-sighted (IMO) I guess it makes sense. But there is a long list of sponsors giving "special discounts" on http://www.thebestporn.com/special_discounts.html to TBP surfers. Maybe someone on that list could explain why the rest of us should bother promoting their sites at higher prices? |
Hi Jayeff. As you can probably see I'm on that list.
First why did we do it?
I'm am all about working with our affiliates and doing whatever I can to help them make money. I know there are alot of affilate programs that believe they are the almighty power and their affiliates should be thanking them for their existence. BULLSHIT. That's not us. I believe the affiliate and I are business partners and as their business partner I feel it is my responsibility to work with them and do my absolute best to make them more money. I'm always open to any ideas an affiliate may have in terms of promoting us.
When the discount was presented to us I thought about it for quite a while. After weighing out all the options i thought you know what I'll never know unless I try it. So we tried it. The result was our sales doubled from TBP and have remained that way since the switch. When those sales doubled it got me thinking that possibly this may be something that could benefit all our affiliates. So we ran some tests to see how $19.95/month would do. We had run tests in the past but the new stats we were seeing from TBP lead me to believe it was worth testing again for our affiliates. After running the tests it was clear that $24.95 would make our affiliates more money on their traffic.
To address your other question why should others promote us at a higher price?
I would hope our affiliates trust our expertise in making them the most money with their traffic to Twistys. Over the years we have run a number of tests. We've tried $14.95, $19.95, $24.95, Trials. After all of our tests the price point that continually made our affiliates the most money was $24.95/month. We study our numbers very carefully and we work very hard to tweak them to make our affiliates the most possible. In fact we recently made some changes to our members area that increased our retention more than 14%! The changes were watched very carefully and had the retention dropped we would have been very quick to react. We try to make very calculated and planned out decisions.