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Originally Posted by Hollywood376
I don't think domain name is as important as marketing. Take, for example, zappos.com. The name in itself means nothing. Yet it is near the top of the internet as far as traffic goes. They sell shoes. Shoes.com, on the other hand, has way less traffic and makes way less money than zappos.com
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When I first read this thread, and read Zappos, never hearing of this domain before I thought shoes. I am not spanish but I know that Zapotas in spanish is shoe's.. So quite frankly your logic here is a bit flawed... It's not a name it's a brand, But we get the point.. All good companies have a reason for their brand name..
For example StarBucks actually comes from the classic american tale
Moby Dick.
Now think about that a bit, when you go to a bookstore, what is everyone doing... sitting around reading a book drinking coffeee.. You can bet this targetted crowd understood the name Starbucks right off the bat.