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		 Think of it in terms of its being a grocery store... lots of competitors vying for shelf space and in store advertising, store being giving incentives to push specific brands, but in the long run if they are selling the product then at least they are moving more units.  
 
BTW... We do well with BP - conversions are amazing and retention is excellent. That is in spite of what I consider to be a pretty lackluster review. I cannot for the life of me figure out how they can compare us unfavorably to some of the other sites that don't have anywhere near our level of customer service, volume of content, frequency of updates, variety of niches, quality of streaming, strength of community, or anything else excepting a lower price. We do just fine regardless and did not suffer at all for saying no to a lower price point for BP surfers. 
 
The quality of what Lightspeed and Homegrown offer surfers is what will keep them happiest and in retention the greatest profit lies. 
		
	
		
		
		
		
			
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