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Originally Posted by Rui
Care to elaborate your idea about the book please?
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From memory, sorry, it was too long ago ... but here's a blurb from Wikipedia on it's use outside the military world. Note that this only became "fashionable" in the 80s and as such, it was quickly dissected into almost every part of life, not just corporate:
http://en.wikipedia.org/wiki/The_Art...e_the_military
My point was simply that it was written for military application. Anyone who tries to apply it to other parts of life (business, etc.) is reading something that isn't there.
Now if there are some similarities between strategies on the battle field and those in the corporate world, it is purely because as humans we tend to react the same in similar situations. (On the battlefield, a huge army approaches a lone man, he's likely to run. If Walmart opens shop beside a small mom-and-pop, he's likely to close his doors) ..
Does the owner of the mom-and-pop need to read Art of War to figure that out? Or was it natural instinct? Could he have better prepared for this by reading the book ...