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As a video editor, I am always facing deadlines and I meet them 98% of the time.
Unfortunately, designing, editing and (I'm not 100% sure on this one) coding are not exact sciences. Somedays you'll be more productive than others. When giving a deadline, all you can do is average your previous experiences and extrapolate an approximate ETA to delivery.
UNFORTUNATELY, most artists like to think they can be more productive than they are and have a tendacy to overestimate their capacity to produce. Thus giving themselves unreal deadlines.
Personnally I always pad my deadlines to give me some buffer time in case I feel like fucking off for awhile or if an emergency arises. I get alot of clients asking me for something done yesterday, but I make sure to always talk them into giving me more time.
But those are my work ethics, I know they are not shared by everybody, but fact is : some of us freelancers ARE reliable
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skype: lordofthecameltoe
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