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I think it depends....
If you are promoting a program that pays you $35 per sign up or whatever (no recurring). Sure as shit show THEM THE GOODS!!! You want them in there! Fuck who cares if they cancel after a month! It is not your worry! You get your $35 and it is the sponsor's job to keep em. I know you sponsors who pay $35 a sign up are just hating me for saying that, but hey it's the truth...
If you are promoting a recurring program. You have to look at the program and see if there is enough unique content for the member to stay. If you are promoting a program where the content is EXTREMELY niche the members will stay forever just because they can't see it anywhere else. But if it is just another teen site there better be a ton of fucking shit in that members area or they will be out of there in a few days....
Anyways that is my thoughts on the subjects. I do really well with recurring programs and pretty good with pay per sign up. I usually promote 80% recurring and 20% pay per sign up and I find it balances out very well!
DH
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