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Show Them Everything, But Give Them Nothing.
My marketing strategy revolves around this term. I always like to pull out the big guns when showing a surfer what they will see in a members area rather than show them blurry images in a gallery for example. Some people like to show lower quality content to tease a surfer into needing to see the real thing inside.
Fact is, a lot of low budget paysites can make a killing on sales when I high budget kickass splash page puts you in the poor house. I like to think that quality sells rather than a shitty site made by some zit faced newbie.
Whats your strategy? Pull out the guns or or show them low qual. to tease them into a sale?
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