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custom content shooter experience a 80%-90% no show on test shoots, 99% on black models here in LA and other parts of the country as well . .. I know shooters all over the USA and these are the numbers we've all agreed on.
on shoot custom content shoots look at average 40% no-shows and going upwards of 85% if you book more shoots and more models to compensate the average 40% loss
on the more expensive models from the higher priced agencies you might get a little lower % of shoot failure however these agencies substitute models and this is not an option for custom exclusive shooters . .
this is just part of the territory of custom shooting in America . . . and it does NOT matter how much $$ is on the table . . a model will flake on a $2,000 fee just as readily as a $200 fee
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