From CNN:
Playboy's Web sites have not yet made a profit, although the company is projecting its first online profits before the end of 2002. Revenues in the fourth quarter of 2001 were up 18 percent to $7.7 million, the company said. But Wired magazine reported that Playboy's online operations have lost $50 million in the past two years and intend to reach profitability partially by launching a mobile phone picture service called Mobile Playmate of the Month. Playboy also is wagering that its online casinos will help it cash in on the Web.
Kinda strage to see that such a massive site with a large offline customer base (Playboy mags can spam their URL to 3.1Mil people each month) cannot turn a profit while glue and tape type sites can rake some serious cash in. Either PB's online management is severely inexperienced, or it proves that porn is an impulse buy.
Maybe Adult.com's involvement will change this.
Article on Hefner here:
http://www.cnn.com/CNN/Programs/peop...r/profile.html
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