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Originally Posted by AdvertisingSex
Attract more leads.
Shoppers who see the Google Checkouthahaha8482; badge on your AdWords ads will more easily find you when they search.
Process sales for free.
For every $1 you spend on AdWords, you can process $10 in sales for free. For sales that exceed this amount or if you don't use AdWords, you can process them at a low 2% and $0.20 per transaction.
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so goog is going to eat the processing fee in hopes of attracting more advertisers. ok, might work. sounds like a pretty big bet, though.