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Originally Posted by Matt_WildCash
Members will cancel no matter how much you spend on content. Surfers like to cancel memberships almost as much as they like to masterbate.
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I think you and FunForOne are missing the point.
Yes when they leave one site they should go join another site because we have given them such a great experience they are keen as mustard to get back and buy more.
However the truth is many do not come back to buy because we have disappointed them, that's a mild word and it can go up to RIPPED THEM OFF. Many do it to pay the affiliates as much as possible to get them to send traffic. Which they need in increasing amounts because the surfer is getting more reluctant to spend money.
So we have cause and effect. Sites disappointing members so they can pay affiliates more while making the affiliates job harder by making more mambers want to spend money.
What I'm saying is we break out of the cycle, we stop thinking of members as guys to be short changed and start making them want to buy from us more often.
With ratios of around 1-1000 on an industry average we have a lot of surfers to convert.
What ever goes into the affiliates pocket has to come out of the surfers, increasing the payouts to affiliates can be done three ways. One cut down on what you give to the member, two squeeze more money from him, three get ratios down by making more surfers happy to buy.
Which method do you think would benefit us all in the long run?