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contests do work if for any reason they get people who let them fall the the bottom of the page to push them back to the top. traffic changes all the time so maybe that site you dismissed from company X who converted 1:5k six months ago does 1:50 for you when the contest comes around. win or lose, are you going to push it back to the bottom when alls said and done? probably not. that and maybe the people who havent gotten around to adding the links to their site. maybe a hummer will get you to move them to the top of the list and win or lose you might enjoy the ratios. i do agree however that a 60k prize for one winner is stupid. maybe ten 6k prizes would achieve the same result and the chances of 100% noobs winning will diminish.
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