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yes instead of going down they need to go up
wallmart is one big business who can dicate all of their stock from manufacturing to sale, porn business's cant, they work as indivuals, which makes it harder for them to control the prices.
also porn is very different to consumer goods imo
if lowering the prices, walmart aim to gain more sales. I believe people who buy porn mostly dont care about prices if they are between a certain amount $10-30. if we start charging $50 they may care. but low prices i doubt will get more customers, no elasticity of demand.
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