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1. Great resources.
2. Affiliate forum.
3. At least a weekly update from the owner. I like to know how things are going and it assures me there are people there.
4. Top 100 affiliate incomes like you said, it's good for those who are curious and great for people who want to compete and get to the top!
5. Simplicity. Hard to explain this one... but I like to get right to promoting. I don't want to have to click a bunch of shit to get to my links.
6. Weekly epassporte and/or check payments.
I agree with your take on the contest idea, it's ridiculous. Keep it at a business level. Look at ARS, they have a damn department store! :P
Mike
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