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I've shot hundreds of commercials over my career, some regional, some national.
Cost cannot be determined. If you've got the right ressources, you could shoot an AWESOME commercial for 50$ or you could shoot a shitty one for 50 000$.
It all depends on what you have at the moment, what you want to produce and then, who you hire to do it.
If you're going to hire a production company for a national commercial, be prepared for a minimum of 30 000$. If its regional, you could get something pretty good for 5000$. Just make sure you put your foot down at every occasion you can and demand more quality. Squeeze every dollar out. Otherwise they'll take your 5000$, spend about 500$ for the production and pocket the rest.
Truth be told, what costs the most about the commercial is actual air time. Slots don`t come cheap at all.
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skype: lordofthecameltoe
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