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There is no real reason why a TV advert should cost more than a few dollars. A lot of commercials are now made on computer without a camera. The reason why a lot cost a lot is if you are going to spend $10,000,000 on TV time to show it you'll spend a $1,000,000 to get it right.
A lot of products are also selling an image, feeling or just blowing a lot of dough to show they are the kick ass cock suckers in their biz
That said the cheapest and most awful ads quite often work the best...
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