Originally Posted by DaddyHalbucks

Fair question.

Alot of it is distilled from our experience in owning thousands of domains. We also own a branding company.

Some of the factors we considered:

1. General brandability. The name "MILF LOVERS" naturally sounds good and lends itself to being a recognized brand.
2. Value in web commerce, MILF is the hottest adult niche.
3. Two word length of domain.
4. 'MILF' keyword.
5. .COM extension.

The bottom line: MILF LOVERS would make a great signature website.