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Originally Posted by XPays all kidding aside, some companies are going to find themselves regretting the risk they took. at the end of the day, it is night. seriously, at the end of the day, whenever money is made illegally, said money eventually is lost back and then some. it is so much better longterm imho to just not fuck around with illegal images and video and empty promises there of which screw the end-user. it's very simple - you want to see the stream online now- HotelHeiress. you want to see twisty's content- join twisty's, you want to see selenaspice- join selenaspice.. etc.. it makes no difference if your lead actress is Paris Hilton or not. content rights owners need to step up.

These are good and solid points, Evan, with all basis in truth. But the mantra feels a bit hollow to me without a more clearly defined "solution suggestion".

Opinions may differ, but I don't see it getting any easier to protect intellectual property rights on the Web. Inventive new models are flourishing, because they have recognized (and are explioting) opportunity in more "distributive" models. I am with you, but I don't believe the ultimate answer lay in regulating behavior and enforcing with the Law. What we need are INNOVATIONS... based partly in new technologies and partly in a willingness to depart from older (but admittedly, once Grande) revenue models. and it is the parties to THAT dialogue that are going to win --