who really cares. No offence to Hef. He is an icon and WAS a pioneer but is no longer relevant to the industry. Playboy is a brand and a "lifestyle" (as hef has always attested). Your money isn't generated from surfers looking for a "lifestyle"... check your SE term stats.
Times they are a changing.
This thread is like asking Samuel Morse to give some good PR for Al Gore's invention of the interweb.
Lens you can go ahead and ban me now.