haha exactly
business plans for an affiliate programs might
help somewhat but in reality i think most importantly is getting your own traffic sources and
bonus if you been around for long time and have a good
knowledge yourself on how affiliate programs operate .
Even hiring someone that may know alot about the industry could and has a phat chance of failure .
In the end as the program owner you should never depend on anyone else
to run your bizz , unless its already established of course
I know few guys that "winged" it and are very sucessful .
As well with some companies that made a detailed
business plan that totally flopped like a dead fish.
Then there's the people that flukes out who know nothing and don't know what they're doing but has access to
incredible content and make tons of cash with half ass marketing
skills ... That just goes to say content does wonders .