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In most old-line mainstream companies managers are actually a step below directors so that gives no indication of how many people, if any, that title is over. So, if we are to take the title literally, it would seem Affilliate manager does just that, MANAGES AFFILLIATES. Nothing more, nothing less.
I would imagine the Director of Marketing, or since the headcount at these companies isn't really that big, the VP of Marketing would be the one doing the hiring and firing of Affilliate managers. See Captain Tender Thighs for an example of this.
At the end of the day this is a new industry you can call yourself whatever the fuck you want.
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