The Wall Street Journal confirmed today, that Google's entry into the online payments arena. Called Google GBuy, the new service allows consumers to make online transactions without a credit card. The announcement has been expected for months...

Here is how the service will work: Consumers who search for items like "shoes" or "strollers" on Google?s search site will see text ads with a symbol or icon designating advertisers that accept GBuy payments. Shoppers normally would have clicked on an ad and been linked to that merchant?s Web site. Now, while they will still be linked to the merchant?s site, they will go through a different checkout process integrated with Google... more