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Originally Posted by Garou
So who went first (if any) in your point of view or you just declare that things will go other way in the nearest future?
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I have no idea who "went first". There are sites as different as MET Art and Nawa Shibari which, because one is themed very tightly and the other very narrowly niched, could go on doing what they are doing for years. But observing sites from the outside, it is impossible to know what decision processes shape them and whether they include any of the factors about which I wrote.
As to the "nearest future", even young industries like this do not change overnight. You can only really appreciate how much change actually takes place if you compare the beginning and end of, say, a five-year period. Earlier I was attempting to illustrate the kind of changes we can expect over the next 5-10 years. I'm not anticipating a sudden revolution
What I was attempting to get across was that we have pretty much wrung out the competitive value of most of the techniques we have applied to date (as regards customers and affiliates). Consolidation and investment can extend their lives and those who have sufficient momentum may also be able to carry on for years using those techniques. Otherwise people who have hit a ceiling and those who want to break into the business without facing established competitors head on at their own game, really don't have a choice except to find new ways to succeed.
You can ignore the specifics that I dreamt up. I was really saying nothing more than that to date we have barely scratched the surface of Marketing 101 and that must inevitably change as people seek a competitive edge. The five components of a successful site that you listed are all well and good, but anyone can provide them who chooses to do so. Packaging, presentation and pricing are the things which ultimately separate one business from another.