Quote:
Originally posted by markusborger
this is the average retention ratio in the industry.... altought we have some beast members still billed by IBILL ( we donīt use them for more than a year now)..... 
we have some members that joined our sites using IBILL from December/2000 until November/2001 
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I think that WAS the average number in the industry.. In my opinion its dropped to about 3 months. Its a different market then it was back in 1997. I also still have customers back from then but all in all recently Id say it been 3 months. The surfer is getting alot smarter and they generally don't like rebills I don't think. Ive noticed more and more customers sign up then immeadiatly without viewing the site cancel their rebill. More with trials but increaingly with monthly's too. Prob because some of them have been being billed on other peoples sites since 1997....