If you have good product, you should be able to reverse it. Do not do the small dollar trials, do heavy on the front end, and lower on the back. Encourage rebilling members, and hammer those who do the one month, d/l, rape and chargeback shit.
Also on the server side, disable those 'accellerators'.
I launched another new site a few months back, and had a lot of those one month people. So I changed it to the first month more, and less on rebills. Memberships did not fall off, but it did illiminate those one month mofo's.
