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Originally Posted by Paul Markham
questionnaire...
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Just bear in mind that the Edsel was one of the biggest automotive flops ever and it was produced specifically to provide what car buyers had told Ford they wanted.
It's no simple matter to construct surveys such that you are told the truth, rather than what people know they should say or you want to hear. If you want the exercise to be of value, you really need to talk to someone with knowledge in that area.