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As you can see I now run a paysite and as many of you know I also run a content store, and pretty good at shooting. Not the best though.
What Eva and I did when we set out the budget for the paysite was build in a portion to buy in new non exclusive content for members. It's this simple, one rebill is worth $10 if it comes from an affiliate $25 if not.
We kicked off with 200 videos and 1500 sets from our stock of 300 vids and 2400 sets. The stuff we held back was for the 1 video and 2 sets a day we were adding.
The budget for buying in would be when we cleared our back log and need to buy in to augment our shooting.
We believed treating our customers well would be the right way to go.
Did it work with conversions and retentions? We moved it up to 2 videos and 4 sets a day recently, convert on all traffic 1:250 and retain over 7 weeks on average.
We also give away free watermarked content and get lots of type in traffic.
Treat the customer like a king and he will treat you like a friend.
We will also be developing something for the surfer who does not want to spend $30 to just jerk off once.
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