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Apple will inevitably marginalize themselves into about %5-6% of the total market. Cheaper Win/Tel and Win Mobile-powered devices will drive the price point down, while most consumers don't need the metrosexual design.
I'm not an apple hater. I've been studying these guys for some time, and this is their typical cycle. They come out and trailblaze a new industry, and through limiting themselves into a closed, proprietary system and a aura of arrogance will definitely limit their long term market acquisition. (the iPod rules, by the way).
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