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Old 06-20-2006, 11:24 AM  
Bama
Confirmed User
 
Join Date: Nov 2001
Location: Redmond, WA
Posts: 2,727
Quote:
Originally Posted by XPays
My members area is the most sensitive place of all that we could publish this idea's links. tell me if i am missing something?
I think you're missing a few points but that's my fault as I didn't want to get long and winded. There are gaps in explaining my thought process around the site and I should fill them in so paysite owners can make a more informed decision.

Members are gold - I think we can all agree that this is a true statement - but it's not a constant - it has variables like how much gold they are worth.

When you get a member - you have to get as much gold from them as quickly as you can because you only have a limited amount of time to maintain their attention before they cancel their membership and are gone.

For the most part (though it will vary site by site) Paysite Owners:
  • Get The Monthly Membership Fee (average 2-3 months)
  • Push Upsells
  • Gather Email Addresses
  • Cross Promote On The Way Out The Door

Then *POOF* - the member is gone and you're left to count how much gold they dropped off while sitting at your table - but not even this is a constant.
  • You got their email address so you can send them promo material - but do they read it? Unless you're tracking read messages (and taking that a step further and tracking the time the email was opened because "click - opps spam - delete" isn't an effective marketing campaign) - you don't know.
  • You can sell the email addresses - but again, do they read them?
  • Unless they took advantage of a cross promotion - you can't tell me where the old member went to. He's gone - thrown back into the pool of surfers mixed in with foreign traffic, people who'll never join a paysite and any other "unwanted" characteristics of a surfer and to get him back again - you're going to have to pay again.

I think the above is a resonable assessment of what paysite and program owners are faced with.

Putting up a link to Dateboard.com:
  • Doesn't effect the amount of gold you'll be able to collect from the member while you have them
  • Dateboard doesn't compete with paysites. They won't get from Dateboard.com the "good" stuff they joined a paysite for in the first place
  • It doesn't effect your cross-sells
  • It won't tempt your members to quit your paysite any sooner

What It Will Do Is:
  • Let you answer the question - *poof* where'd the old member go
  • Let you communicate with the old member and not have to worry about if they opened the email or not - my system is built so messages are displayed on their page
  • Let you continue to market your upsells to the member and not have to share the commissions
  • Let you entice the old member to come back to your site - this time commission free - unless you have lifetime commissions built into your webmaster program (i know of at least 1 that does) and we can accomodate that as well.
  • Have a base of of potential new members to market to - introduce them to a new niche

I honestly don't see a down side for you (as a paysite/program owner) - hell, if you guys think it's a better option to close open enrollment down and make the site invite only - we could make the entire community based from people who have joined a paysite and that's just a click of the button for me to implement that.

Honestly, how could you NOT want to be able to participate in a program that markets to only the people you KNOW have already joined a payste before?

That's better than buying the top banner on any website and being the only banner on the page..
That's better than buying the top results spot on any search engine...

And all it takes is putting up a link to Dateboard.com so the members you're already making your gold from - sees it

Now I pose the same question to you.... am I missing something?
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