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Originally Posted by Webby
Think that's always the same on every "time limited" promo stuff Relish. On hindsight, ya always wish you started earlier 
Used to do a lot of "time" or "theme" related promos (not net stuff) and eg Christmas started 1st week in October in the end  |
I reckon that is the time needed. 3 months prior to the event to get the press and coverage.