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Creative ad. Unfortunately the message is meaningless and just a cheap ploy for donations for a cause that can't be fought, nor should it be fought.
Not all kids around the world have the luxury of going to school for 6 hours a day, then basketball practice and then go home to play video games until bedtime. That is mostly a western world thing.
In some parts of the world kids are forced to work just to help provide for their family. You want to cut off child labor? You had also be ready to donate trillions to these countries to supplement that lost income for their families.
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