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2HousePlague · 06-15-2006, 12:50 PM

This is a few months old, but it's the first I see it:

" Google, the search giant and would-be multi-media advertising enabler, has opened up the bidding on its much-talked-about print venture. AdWords advertisers can now bid for 1 page, 1/2 page and 1/4 page ads in nearly 30 different lifestyle and technology magazines.

The test's purpose, the company says on its site, is to assess AdWords advertisers' demand for space in print publications. Google began a limited test of the service with select advertisers in August.

Titles involved include Hachette Filipacchi books like "Car and Driver" and "Ellegirl;" Future Publishing titles like "Pregnancy" and "Women's Health and Fitness;" and Martha Stewart Omnimedia's "Martha Stewart Kids" and "Martha Stewart Living." For each publication, Google provides data on circulation, ratio of males to females, percentage of college educated readers, average age of reader, and average household income... more

Will be interesting to see how the bid system works in this space

Google Publication Ads Beta

2hp

06-15-2006, 12:50 PM
2HousePlague CURATOR Join Date: Jul 2004 Location: the attic Posts: 14,572	Google Adwords for PRINT: WTF!! This is a few months old, but it's the first I see it: " Google, the search giant and would-be multi-media advertising enabler, has opened up the bidding on its much-talked-about print venture. AdWords advertisers can now bid for 1 page, 1/2 page and 1/4 page ads in nearly 30 different lifestyle and technology magazines. The test's purpose, the company says on its site, is to assess AdWords advertisers' demand for space in print publications. Google began a limited test of the service with select advertisers in August. Titles involved include Hachette Filipacchi books like "Car and Driver" and "Ellegirl;" Future Publishing titles like "Pregnancy" and "Women's Health and Fitness;" and Martha Stewart Omnimedia's "Martha Stewart Kids" and "Martha Stewart Living." For each publication, Google provides data on circulation, ratio of males to females, percentage of college educated readers, average age of reader, and average household income... more Will be interesting to see how the bid system works in this space Google Publication Ads Beta 2hp __________________ tada!