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Originally Posted by johnnyhey
i would NEVER use auto white balance on any camera ever. it's not consistent and each frame will come up with a different color temperature. a total fucking nightmare in post. just my $.02
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Note I said CUSTOM white balance.
You shoot a grey/white card and tell the camera to base all further shots on that. You can achieve the same result by shooting through opaque plastic.
The left shot is using custom white balance (set before the shot), the middle is using the camera's white balance, the right is using photoshop and using the wall as the white reference.
A quicker way to do custom white balance is to have the model hold up a piece of white paper, eyedropper it in photoshop ACR, then record the WB settings and apply those to the rest of the pics from the same session.