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From what I see it's mostly 15-20 second webmasters clips and some trailers that are comming up in searches... why fight it? use it as a tool to make money... make sure your free content is watermarked and your trailers clearly state the site name and url. This is basically free advertising for paysite owners, the people who are getting shafted are the advertisers on b/w but they can simply redirect this traffic and make some money off it.
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