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Originally Posted by fallenmuffin
I have it set for google to bid whatever it takes and my monthly budget as $30.. so after $30 is gone it stops..
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If I understand correctly, your ads have never had any impressions, right?
An example bid for a keyword set of mine that is at the top:
Default bid:
USD $0.80 Max CPC [?]
Content bid:
USD $0.03 Max CPC [?] (always watch your content bids -- scammers abound)
If I were to drop the default search bid to $0.19 for that keyword set the ad wouldn't even run, yet under "Estimate Search Traffic" it says I would be spending $330 per day, which is nowhere near reality (there isn't that much traffic).
I've never seen an option for bid whatever it takes. I do have each campaign capped, but I've always seen that as a stop-gap in case something goes bonkers when I don't have my eye on it. I've never actually hit a cap.