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at least 12 seconds, 4 or 5 movies is nice.
But what is also important is how you display your movies.
Nice large clean pictures of the movies are much more attractive than blurry image caps from the videos.
Take a look at the sapphic movie galleries if you want a good example. Make nice thumbs/screencaps for your videos. No dark, shady or blurry stuff. If they don't look clean enough edit them with photoshop. The layout says a lot about what the user can expect in the members area. Many programs create their movie galleries in bulk but don't spend to much time on the quality of their screen caps for the videos.
A good standard are the galleries from traffic cash gold imo.
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