Quote:
Originally posted by lagwagon
for a paysite, what is the minimum member retention that you need to make sure that you are running a profitable site.... say if you had 3000 new members every month and you kept 1500 so 50% and that would stay consistent and slowly they would cancel, but if you kept 50% then that would be really good i would think... can anyone shed some light on this for me?
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Totally depends on your costs and new sign on rate. Hell, even a retention rate of 1% maybe ok assuming that you have super low costs and high enough new sign on levels. The extra income from exits, upsells, and cross sells are just gravy at that point.